New Representatives - To recognise the top performing New Representative in the UK Pharma Industry

Entry Criteria:
• Candidates should have up to two years in a Primary Care role in the industry at the point of entry
• ABPI examination procedure initiated at the time of entry

Experienced Representative - To recognise the top performing Experienced Representative in the UK Pharma Industry

Entry Criteria:
• Candidates should have two years plus in a Primary Care role in the industry at the point of entry
• ABPI examination pass

New Hospital Representative - To recognise the top performing New Hospital Representative in the UK Pharma Industry

Entry Criteria:
• Candidates should have up to two years in a dedicated hospital role (Secondary Care) at the point of entry
• ABPI examination pass

Experienced Hospital Representative - To recognise the top performing Experienced Hospital Representative in the UK Pharma Industry

Entry Criteria:
• Candidates should have two years plus in a dedicated hospital role (Secondary Care) at the point of entry
• ABPI examination pass

Clinical Nursing - To recognise the top performing Clinical Nurse in the UK Pharma Industry

Entry Criteria:
• Active use of Nursing or Clinical qualification in role
• Performing a nursing role in the UK Pharmaceutical industry at the point of entry

Examples of roles applicable for this category:
• Nurse Advisors
• Clinical Trainers
• Clinical Nurse Specialists
• Team Facilitators
• Service Facilitators

Business Manager - To recognise the top performing Business Manager in the UK Pharma Industry

Entry Criteria:
• Length of service in this role is not applicable to this category
• Candidates should be a first, second or third line manager
• ABPI examination pass

Examples of roles applicable for this category:
• Area Sales Manager
• Regional Sales Manager
• National Sales Manager
• First & Second Line Managers

Nurse Manager - To recognise the top performing Nurse Manager in the UK Pharma Industry

Entry Criteria:
• Length of service in this role is not applicable to this category
• Candidates should be a first, second or third line manager of Nurses in Healthcare or a pharmaceutical related role

Partnership Leader Award - To recognise where an individual has engaged in a partnership with a customer that has made a meaningful difference to patients or patient services

Entry Criteria:
• Candidates should be in a field based or a head office role
• Length of service in this role is not applicable to this category
• Positive customer feedback/endorsement is required
• Must be measurable with milestones achieved or outcomes delivered
• Both parties must have a vested interest – joint venture

Examples of roles applicable for this category:
• Account Managers
• Representatives
• Sales Managers
• Marketeers
• Customer Service Representatives
• Clinical Specialists
• Dispensing Doctor Account Managers
• Pharmacy Account Managers
• Primary Care Account Managers
• Secondary Care Account Managers
• NHS Liaison Account Managers
• Generic Account Managers
• Integrated Healthcare Manager
• Commercial Manager
• Commissioning Manager
• Key Account Manager
• Healthcare Solutions Manager

Cross Functional Partnership Award - To recognise where a cross-functional team has engaged in a partnership with a customer that has made a meaningful difference to patients or patient services

Entry Criteria:
• Candidates should be in a field based or a head office role
• Length of service in this role is not applicable to this category
• Positive customer feedback/endorsement is required
• ABPI Compliant

Examples of roles applicable for this category:
All Cross Functional members of the relevant account team e.g.
• Sales
• Medical
• Marketing
• Finance
Please note that only two members of the team will be needed at the Assessment day

Learning & Development Initiative - To recognise the outstanding Learning & Development Initiative in the UK Pharma Industry

Entry Criteria:
• Candidates should be in a field based or a head office role
• Length of service in this role is not applicable to this category

Account Manager - To recognise the top performing Account Manager in the UK Pharma Industry. The key to this category is to be able to demonstrate a meaningful outcome from your account plan

Entry Criteria:
• Core responsibility is Account Management
• Length of service in this role is not applicable to this category
• Working across multiple disciplines within the account
• Implementing a degree of autonomy to select / practice accounts and stakeholders

Examples of roles applicable for this category:
• Dispensing Doctor Account Managers
• Pharmacy Account Managers
• Primary Care Account Managers
• Secondary Care Account Managers
• NHS Liaison Account Managers
• Generic Account Managers
• Integrated Healthcare Managers
• Commercial Managers
• Commissioning Managers
• Key Account Managers
• Healthcare Solutions Manager

Account Team - To recognise the top performing Account Team in the UK Pharma Industry. The key to this category is how the roles of the account team have contributed to a successful outcome

Entry Criteria:
• Account team needs to demonstrate working to a clearly defined account plan
• Needs to have a clearly defined account management structure in place
• Working across multiple disciplines within the account
• Implementing a degree of autonomy to select / practice accounts and stakeholders

Examples of roles applicable for this category:
• All account roles as part of a well defined account team
Please note that only two members of the team will be needed at the Assessment day

Ethical Leadership in Sales Award - To recognise those representatives whose practical knowledge of pharmaceutical ethical principles makes them stand out from the crowd

Entry Criteria:
Any role within the UK Pharma industry is eligible to enter this category.
The assessment process will test:
• Appreciation of fundamental ethical principles
• Practical understanding of the Code of Practice
• Awareness of current and future ethical issues
• Ability to analyse alternative ethical perspectives
• Ability to sell effectively without compromising integrity

Dates -

• Closing date for entries: 5pm on Monday 24th January 2011
• Candidates will hear if they are through to the Assessment day: Thursday 10th February 2011
• Pf Awards Assessment day: Wednesday 2nd March 2011 at the Walkers Football Stadium, Leicester
• Pf Awards Dinner: Thursday 10th March 2011 at Lancaster London (formerly known as The Royal Lancaster Hotel), Hyde Park,   London.